Vendor-to-Vendor

Why Wedding Vendor Directories Aren’t Enough

Why Wedding Vendor Directories Aren’t Enough

, Simon Joseph

and What You Should Do Instead  When you’re running a wedding business, it’s tempting to think: “If I build a vendor-specific directory and get a few of us listed, couples looking for exactly what I offer will show up, find me, and book.” In theory, that sounds reasonable. In practice? That’s rarely how couples plan their weddings, and if you rely only on a vendor-directory strategy, you’re locking yourself out of most of your potential bookings. Here’s why vendor-specific directories seldom deliver, and why shifting focus to couple-centred directories (plus a smart multi-touchpoint funnel) is a far more reliable path...

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