Behind the Lens: Collaborating with Liam Ferrari

Behind the Lens:
Collaborating with Liam Ferrari

Written by Chel Nash 
Manager at La Bella Wedding Umbrellas
05 January 2026

Singer, dancer and photographer Liam Ferrari reached out to La Bella Wedding Umbrellas for a photoshoot in September 2025 at Wilsons Promontory, VIC

Some collaborations feel transactional. Others feel electric. Working with Liam Ferrari sits firmly in the second category.

Known globally for his music, movement, and unmistakable creative presence, Liam Ferrari has been quietly - and now unmistakably - carving out space behind the camera. When he reached for our umbrellas for a series of recent photoshoots, we knew this wasn’t about props. It was about atmosphere, control, and storytelling.

When Fashion, Form, and Function Collide

Umbrellas are often overlooked in editorial photography... until they’re used properly. In Liam’s shoots, they became:

• Sculptural elements framing the subjects
• Tools for light diffusion and shadow play
• Symbols of strength, restraint, and composure

Whether paired with sharp tailoring, monochrome palettes, or cinematic street styling, our umbrellas didn’t just appear in the images - they anchored them.

The result? Visuals that felt intentional, editorial, and timeless.

A Creator Who Sees in Frames

Liam’s caption said it best:

“Most people know me for dancing or singing. But over the last few months I have fell in love with photography and videography. It is fun being behind the camera and bringing your ideas to life.”

That love shows.

Across these shoots, his eye for composition, movement, and mood is unmistakable. Each image feels like a still from a larger story - cinematic, controlled, and confident.

This isn’t someone experimenting casually. This is an artist expanding his language.

 

The Internet Agreed 

The response to these shoots was immediate and overwhelming. Scroll the comments and you’ll see a chorus of reactions:

“Masterpiece”  | “Get GQ on the phone” | “Cinematic” | “Some of your best work” | “Royalty”

Thousands of viewers recognised what we saw instantly - this work hits differently.

Not because it’s loud, but because it’s precise.

 

Why This Collaboration Worked

From our perspective, this collaboration worked because of three shared values:

1. Intentional design - every detail serves the image

2. Respect for craft - no shortcuts, no filler

3. Story-first thinking - visuals that say something before you read the caption

Our umbrellas are designed to perform under pressure — wind, weather, lights, long shoots. Seeing them integrated so seamlessly into Liam’s visual world reinforced exactly why we do what we do.

 

Follow Liam Ferrari’s Visual Work

If you haven’t already, Liam’s photography and videography can be found here:

Instagram: @liamferrari (1.8M followers) | @pursuit2shoot (1.2K followers)
TikTok: @liamferrari (6.5M Likes | 365.2K followers)
Facebook: @liamferrariofficial (773K followers)
YouTube: @LiamFerrari (348K subscribers)
X (formerly Twitter): @LiamFerrari (4.6K followers)
Snapchat: @liamferrari (5.243M followers)
Spotify: Liam Ferrari [Verified Artist] (55.6K monthly listeners)

Whether he’s in front of the camera or behind it, one thing is clear - Liam Ferrari is a creator who doesn’t stay in one lane.

And honestly? We can’t wait to see what he shoots next.

Umbrellas supplied by La Bella Wedding Umbrellas. Crafted for moments that demand more than just coverage.

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